It seems that many picked up new hobbies while being stuck at home with more time on their hands. Industry leaders and iconic musicians were concerned about the survival of the instrument until now. Top brands like Fender have experienced record sales, and so have retailers like Guitar Center and Sweetwater. That is thanks to a recent wave of beginner guitarists, with the majority of them picking up the acoustic guitar. Guitar sales increased by 15% from 2019 to 2020, with online retailers amassing the bulk of these sales. However, with the COVID-19 pandemic and the resulting global lockdown, interest in this instrument has grown rapidly.
Despite slow and steady growth in sales since then, many thought that the guitar was on its way out. This increase in demand is unprecedented and keeps growing steadily.įor some context, during the height of the 2009 financial crisis, guitar sales plummeted, reaching a low of $821 million in the US. 2020 has seen an astronomical spike in the popularity of the guitar.
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